SEO (Search Engine Optimization) refers to the measures with which a website is ranked higher in Google & Co. SEO is particularly important in the adult industry because paid advertising (Google Ads, Facebook Ads) is blocked for sex work content.
Important SEO levers for sex workers: local findability (city/canton in the title), structured data (Schema.org Person/Organization), mobile performance, own domain (instead of platform profile), backlinks from industry directories such as ero-page.ch, datehub.ch, ladies.ch, 6ix.ch.